The break for the FIFA dates ended with great news: the Italian Serie A returned to the ESPN screens and, therefore, to the entire Latin American public.
The joy does not end there, because when investigating it was possible to know that the Calcio returned with an exclusive license. That is, all the games and exclusive programs about the league.
In your face, Serie A pass!
Now, licenses in almost all the world, star players (among which the best in the world stands out), millionaire projects, young promises … What is missing?
Italian football will not be the best in the world, but having it “all” still, as a product, leaves much to be desired. It is understood for the Bundesliga, but of the Serie A, it is a bit more difficult.
That said, let’s evaluate keys to elevate the product:
A prior consideration, the most important.
The soccer field in Italy is being reborn. His nap, to call it somehow, deprived it from a World Cup. Just a project comes back to the national team and the league gets a qualitative leap. It is missing time, just that.
The effect will not be overnight. It’s not the ’90s anymore. The competition has been overcome, although the Calcio can continue to compete (and improve). Few leagues have such essence.
Matter of time. TIC Tac…
International exposure as a product goes hand in hand with international exposure as a power. Italy needs to return to important competitions, just as their clubs need to demonstrate in European competitions.
We exclude Juventus, of course. That is the third evaluation.
Roma, Milan, Napoli, Inter, Lazio and company, all must improve their participation in Champions League and Europa League.
The international performance is gloomy. Only one team shows its face, which at the end of the day can end up looking like a villain.
The ambiguous case of Juventus
Representative or villain?
The current level of Serie A has questioned whether the positive situation of Juventus is good for the league. The hegemony does not raise the product, it never will.
Now you find a reason why the Premier League shines. In Spain, you find the morbid of Barcelona and Real Madrid.
But in Italy … Well, in Italy you have to work. And a lot.