As Tottenham Hotspur demolished their traditional Stadium, the White Hart Lane, to build their new Stadium, with modern installations, a great acoustic basis to increase the atmosphere factor, a retractable roof, and fancier things such as their own brewery at the Stadium.
With all that, some football fans questioned the construction cost that the London club invested in order to build it. The total cost was around 1 billion pounds, and a club that’s up to invest this amount of money in a Stadium is at least on theory, trying to get things to another level.
The Stadium was concluded back in the last year, 2019, on April 3. But since then, we are obliged to call the fancy Stadium as “Tottenham Hotspur Stadium”, as they are still trying to have a partner for the naming rights.
Apparently, this issue is getting close to an end, and there are two big companies eyeing the opportunity. They are the Sports’ giant, Nike, and Amazon.
The club owner’s intention is to land a contract of around £25 million per season. The minimum period offered by Tottenham’s naming rights is of at least 10 years, which would be at the very least something around £250 million. The value would be the most profitable for a stadium in the history of football.
Nike is the current Spurs’ kit sponsor and had their contract extended until 2033, while Amazon produced the documentary “All or Nothing”, which shows backstage scenes of Spurs in the Premier League.
Which one would you go with? Amazon Arena or Nike Stadium?
I think I would prioritize Nike as they are Spurs’ kit supplier, but at the same time, I know that money talks, and the one who offers the most will get the naming rights for sure.
But it’s also worth remembering that no agreement is 100% in these critical times we’re living at.
But still… 250 million pounds is a quarter of the full price of the Stadium, and it would be for only 10 years. It’s going to be a win-win situation for the Spurs, and this money can help them to conquer at least a Carabao Cup, right?