The United States is the proof that good organization always rewards with good results. NBA, NFL, MLB, NHS and, now, MLS exemplify such a claim.

Major League Soccer is the name of the soccer league. And there’s Atlanta United.

A club that has broken records attendance, has one of the best stadiums in the world, has one of the templates (with a good game) more expensive continent and in just two years of existence has managed to identify an entire state with their colors.

Oh, and classify international competitions. Even when the MLS Cup is at stake.

Success within the field has hours of work behind, and not only technical-tactical work. The offices of Atlanta United, together with the great management of its leaders, makes it possible to speak of one of the most interesting teams of today.

For nobody is a secret that they handle football as a business, as an attractive product.

The difference is that they do not detract from football.

They have managed to give an interesting show in every way: before the game, off the courts, during the match and after it.

When studying the project, there are three keys to success in the club:

Identity and project

What do we want? Win.

How will we do it? Organizing and defining strategies.

It sounds simple … And it is. They defined strategies that included everything from management in social networks to the scouting system to find young promises in Latin America.

They did everything even before they were a team. That may be the formula for immediate success.

Board experience

Atlanta bet on big things: ‘Tata’ Martino on the benches.

The MLS is a developing league (with a more than attractive present, by the way), but that’s not why you can bet on top figures.

The seriousness of the project is translated into who is the creator of ideas every day.

The context as an advantage

It is worth saying how attractive life is in the United States. Atlanta takes advantage of that ‘plus’ to the fullest.

Josef Martínez, Miguel Almirón, and company offer good football and receive a better life. They live their most materialistic dreams, to say the least.

But … Who would not want to do it?

Atlanta United, club destined to great things.

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